Lifelong Learning Partnership and Strategic AllianceOn this seminar /2017.05.31/ our classmate 林俊丞 shared his topic about Strategic alliance. By his creative and good presentation he gave so many important and useful information for students.
From Wikipedia, the free encyclopedia: A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Typically, two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses. Strategic alliances can develop in outsourcing relationships where the parties desire to achieve long-term win-win benefits and innovation based on mutually desired outcomes. This form of cooperation lies between mergers and acquisitions and organic growth. Strategic alliances occur when two or more organizations join together to pursue mutual benefits.
Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property. The alliance is a cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts.
When entering into a strategic partnership or alliance, there is a lot to consider, however keeping the following tips in mind will help you on your journey:
Focus on Outcomes. It is important to know what you can, and are prepared to deliver, and what you would like in return from your potential partner. Approaching a partner without clear suggestions can cause them to lose interest before real negotiations have begun
Commitment. The level of commitment required from each party needs to be considered. The nature of your business, and that of the partnership or alliance will determine how much each party needs to give in order to keep the partnership or alliance healthy
Collaboration. The extent to which you will be happy to share resources with partners will need to be considered. Generally, the more collaborative the partnership or alliance, the more successful the endeavor is. However, it is also important to keep in mind that you are not merging with the partner organization, rather you are forming an alliance and so total sharing of resources is not necessary
Communication. An emphasis on effective communication between partners is essential. Open and effective channels of communication between members of the partnership or alliance will ensure that there are no misaligned expectations between the parties.
"Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. As the global economy speeds up, partnering is becoming the weapon of choice for today's successful competitors."
Curtis E. Sahakian
Best regards,
金舒兒